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Keeping motivation up when numbers are down

If you run a blog or an active website, chances are that you’ve experienced major traffic spikes. Whether it is related to a specific piece of content that goes viral, an event-related spike or just...

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How Brands Earn My Loyalty: A Millennial’s Perspective

Social Amateur is delighted to present this guest post by Jimmy Hall On December 11, 1989, I was born, thus becoming a member of the Millennial Generation. What does this mean? This means that I am a...

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Webinar Meatballs: Dan Zarrella’s The Science of Social Media

One of my former editors used to remind us of the importance of the inverted pyramid style of writing by yelling “Meatballs on top!!” In this series, Social Amateur attends webinars, takes notes and...

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How To Be An Effective Content Curator

As someone who is fairly new to the world of social media, I have spent a great deal of time reading, researching and bookmarking any and all information I find useful and pertinent.  In learning the...

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Are You Contributing to the Noise? How Not to Abuse Social Media Marketing

We’re all familiar with the small businesses, musicians or Eddie Entrepreneurs who use their Facebook pages as an endless source of spam and harassment. Or, maybe your Twitter timeline is filled with...

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Why Small Businesses May Consider Affiliate Marketing

Is affiliate marketing suitable for your small business? Are you the owner of a small business? Are you searching for ways in which you can promote your small business? Then you should be aware of the...

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Inspiration Overload – Are You Empowered or Just Busier?

Social media is an amazing thing. It allows us to connect with people we may have never met in real life. It provides a simple way to share wonderfully creative ideas. It can be entertaining,...

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Target: The “Unreachables”

I work at an association, where currently about 90% of communications are directed at the entire member base. Our target audience is small but when it comes to communication, every member counts and we...

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